Design Brief
Company Background
Banks profit by lending money from their customers' checking, savings, and other accounts to small businesses, homebuyers, and others. They also fund activities many customers don't support, such as environmentally destructive projects.
Traditionally, consumers have had little to no say in these investments, but Aspiration offers an opportunity to develop a socially responsible bank.
The Marketing Objective
Design a multi-platform campaign targeting environmental activists (and those who wish they were environmental activists) to promote awareness about how financial institutions use their customers' funds and persuade them that Aspiration Bank aligns with their values and can help them be carbon-neutral.
We're educating people about this new way of banking and looking for ways to make our story real and relevant.
Aspiration Bank Multi-Platform Awareness Campaign
Deliverables
Full-page magazine ad
Facebook ad
Web banner ad